"1. Gentle for newborns

2. Made with prebiotic moisture & ¼ moisturizing cream to protect and moisturize baby’s delicate skin. Prebiotic moisture helps support baby skin’s natural health & microbiome - the living layer that protects your baby’s skin.

3. Our caring formulas are created with no dyes, parabens or phthalates

4. Gentle, hypoallergenic, and pH-neutral baby lotion that soothes dry skin from the first use

5. Dermatologist and Pediatrician tested & approved

6. Gently moisturizes skin for up to 24 hours"

"Baby skin is delicate and can lose essential moisture easily. To help replenish this, we created Baby Dove Rich Moisture Baby Lotion. Made with prebiotic moisture, our lotion helps to protect and moisturize your baby's delicate skin and its microbiome – the living layer that protects baby’s skin.

Hypoallergenic, pH neutral and with a fragrance developed for delicate baby skin, the rich, gentle formula moisturizes for up to 24 hours. This dermatologist and pediatrician-approved baby lotion is a helping hand in looking after your baby’s skin."