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THE RENAISSANCE OF THE OLD FLAVOR

Baijiu is one of the quintessence of China’s culture. It has found its way into the philosophy, etiquette, literature, sociality,

food and many other fields and is accepted as a special drink for traditional ritual and socializing occasions. As time changes, the traditional baijiu culture in pursuit of high degree of alcohol and table manners has been revolutionize along with its history. The traditional culture needs to advance with the times, and the traditional products should be integrated with the

contemporary culture.

Jiangxiaobai is the leading baijiu brand of Jiangji Distillery, known as JOYBO as its English name. Jiangxiaobai takes the

responsibility that plans to bring the gaoliang liquor back to the young generation’s table, and contributed a lot in the following aspects.

First, to lower down the spicy taste of traditional Chinese baijiu. Second, to insist on the brand spirit which highlights

PURE, UNIQUE and DIFFERENT to bring forward the fashionable trend of traditional gaoliang liquor.

Jiangxiaobai (hereinafter referring to Jiangji Distillery) is contributing to the renaissance of this traditional drink, and advocates the practices of making baijiu increasingly palatable and fashionable while inheriting the traditional technology.