Color Protection + Color Correction

Asian hair has the highest levels of red pigments and melanin. As a result, colored hair often turn 'rusty yellow' after lightening. When dyeing hair with a dark base, colored payoff is sometimes inaccurate and deceptive.

EverPure Brass Toning Purple Shampoo & Conditioner is formulated with purple pigments that penetrate the hair and directly neutralize brassy yellow and orange undertones to achieve a cooler tone and maintain color vibrancy for longer. The EverPure Purple system is designed to provide a cool toning results for all kinds of colored hair including brown, ash, bleached, blonde, silver, highlighted and balayage hair.

EverPure Brass Toning Purple leaves hair feeling deeply moisturized. Experience toned, brighter hair + exceptional care for your dry hair’s needs.

What are Sulfates?

Sulfates are cleansing agents that help break down oil, dirt and buildup and give you that frothy lather. However, some sulfates can be harsh and stripping to your hair and hair color. Ever’s sulfate-free formula contains gentle ingredients that keep your hair looking its best.

100% Sulfate Free, Paraben Free, No Harsh Salts, Vegan.*

*No animal derived ingredients or by-products. Formula not tested on animals.

Salon-level formula. Made in USA.