A brilliant smile starts with a brilliant product – our Advanced Whitening Enhanced Fluoride Toothpaste. Not only does it target tough stains that other toothpastes leave behind, it provides the antibacterial protection and tooth decay prevention you'd expect from your toothpaste. Plus, our extra gentle formula is clinically proven to restore your teeth to their natural shiny best without harsh chemicals or abrasives. Brilliant. All Pearlie White toothpastes do NOT contain SLS, Parabens, Triclosan, Titanium Dioxide, Artificial Coloring, Polyethylene Glycol (PEG), Propylene Glycol (PPG), Alcohol Diethylene Glycol (DEG), Mineral Oils, Retinol, Saccharin, Peroxide. Pearlie White does NOT conduct any form of testing on animals.