Maple Syrup adds a delicious mild sweetness or natural earthy flavour to many dishes. Honesty and reliability - these two traits have been the cornerstone of PhoonHuat's success since its fledgling years as a small shop along Middle Road . Steeped in history and tradition, the company was established in 1947 by Wong Tai Fuang when he moved to Singapore from Hainan Island, China . An entrepreneurial spirit enabled him to conceive of this business but it was sheer hard work and shrewd commercial sense that transformed his meagre 35 sq metre shop into a profitable business supplying baking ingredients.