This year, Tissot has taken inspiration from the late ‘70s disco craze to present its new and upgraded PRX Automatic, a sophisticated and young-at-heart piece with on-trend retro-aesthetics. The watch is presented through an unquestionably unconventional and light-hearted campaign, showing a laid-back guy indulging in an exhilarating ritual of preparation for a promising, almost dreamy night out. The light, fun campaign is a digression from traditional watchmaking codes and one that brings to life the cool sophistication of the Tissot PRX Automatic. Slim, smooth and with a look that subtly incorporates elements from the ‘70s, the upgraded PRX Automatic comes with a Powermatic 80 movement and an even edgier touch of style than its quartz predecessor. Perfect for the man who wants to have fun with class and uses essentials of remarkable design to express his distinctive identity. The slender silhouette fits perfectly under a shirt cuff or a jacket sleeve, fitting seamlessly with the chosen outfit, never stealing the limelight but making sure the wearer shines – and that he’s always on time. The embossed chequered pattern dials in a range of colours and a distinctive tapered case make the PRX Automatic a highly wearable, timeless piece of design, adding that edge of coolness to any look and making anyone feel supremely ready for a good time. Anytime. CASE - Polished steel tapered case with satin finishes - Polished steel bezel - Mineral glass back - Diameter: 40 mm ; thickness: 11.3 mm - Water resistance: 100 m (10 ATM) MOVEMENT - Mechanical self-winding movement - Powermatic 80 calibre providing 80 hour power reserve - Balance hair spring Nivachron ™ DIAL - Embossed chequered pattern dial in black - Hour and minute hands coated with Super LumiNova ® BRACELET - Integrated satin finish steel bracelet, single link - Triple blade folding steel clasp with two push buttons