Imagine watching your favourite YouTube creator review a product, and with just one tap, you can buy it directly on Shopee without leaving the video. That’s the magic of Shopee x YouTube Shopping. Whether you’re browsing Shopee Singapore’s beauty hauls or tech reviews, shopping while watching is now just a click away!
Through the YouTube Shopping affiliate program, creators can promote and tag products directly in their YouTube videos, including description boxes. Eligible YouTube creators can tag Shopee products in their videos (Shorts and livestreams too), creating a seamless and convenient shopping experience – all without pausing the video!
Launched in Singapore in April 2025, Shopee x YouTube Shopping is essentially YouTube’s new Shopping Affiliate Program in Singapore, in collaboration with Shopee. In a nutshell, it lets eligible YouTube creators tag Shopee products in their videos, allowing viewers to shop those products directly through YouTube.
Your 5-step guide to YouTube Shopping:
When you watch a video or livestream with tagged products, you’ll see a shopping bag icon or pop-ups showcasing those items on-screen. Curious about that item? Just click the product tag – a panel will display more details, and you can browse all the other products featured in the video, with pricing and details at a glance! You’ll be taken directly to Shopee’s page for that item, where you can add it to your cart and check out as usual without missing a beat of the video.
Not only do you get the YouTuber’s mark of guarantee on the product, but you also get to enjoy exclusive vouchers! Shopping Shopee products via YouTube entitles you to exclusive YouTube Shopping vouchers! Right now, Shopee Singapore is offering 30% off (min. spend $15) vouchers to sweeten the deal.
Just in case you’re wondering – yes, standard Shopee protections apply. Just as with any Shopee order, your transaction is safe and secure. And if something goes wrong with the purchase, Shopee’s usual refund/return policies have you covered.
| Exclusive opportunities as a YouTube Shopping Affiliate | ||
| Programs | Star Creators (>50K Subscribers) | Rising Creators (<50K Subscribers) |
| Upsized Shopee Commissions (Up to 6.75%) | ✔ | ✔ |
| Upsized Brand Commissions (Up to 30%) | ✔ | ✔ |
| Sign Up Bonus (Sign up and tag 10 videos) | ✔ ($200 Shopee Voucher) | ✔ ($100 Shopee Voucher) |
| Product Tag Incensitves (Tag 5 videos on a monthly basis – up to 3 months) | ✔ ($70 Shopee Voucher) | ✔ ($30 Shopee Voucher) |
| Pay-Per-Video | ✔ | – |
| Monthly GMV Driving Challenge | ✔ | ✔ |
| Brand Voucher/Product Sponsorship | ✔ | ✔ |
| Video Boosting | Exclusive invite only | – |
| Exclusive Events & Workshops | Exclusive invite only | Exclusive invite only |
First things first: make sure you’ve got at least 10,000 subscribers on YouTube. As a Rising Creator (less than 50,000 subscribers), you’ll receive a $100 sign-up bonus when you register to be a YouTube Shopping Affiliate! With more than 50,000 subscribers, Star Creators will, instead, get a $200 sign-up bonus.
To get everything settled, just enrol yourself on YouTube Studio, tag products in 10 of your videos, shorts, or livestreams, and sign up as a Shopee Affiliate. Once that’s done, you just need to complete this form and wait till you hear back from us!
You’ll also get to receive commissions on successful sales of products you’ve tagged. Stand to gain up to 6.75% commission on Shopee commissions, and up to 30% on Brand commissions as well!
For everything to work seamlessly, you’ll have to remember to tag your products. You can tag up to 60 products within one video. And for the first 3 months, tag 5 videos every single month and you’ll get a Shopee voucher that’s at least $30.
Whether you’re a Rising Creator or a Star Creator, you’ll also get to enjoy Brand Vouchers and/or product sponsorships that are valued at a minimum of $100. That way, you’ll get to share how much you enjoy the product, and viewers will also be able to make purchase decisions easily – it’s a win-win!
Are you a YouTuber who’s excited by this and wondering how to hop on board? Here’s what you need to know:
It’s all about convenience with Shopee x YouTube Shopping. No more scouring to find the best products; our YouTubers have you covered! Need more information? Find out more on our Shopee x YouTube Shopping page!
Q: How do I buy products from a YouTube video through Shopee Singapore?
A: If a YouTube video has shopping enabled, you’ll notice product tags or a shopping bag icon during the video or in the description. By clicking these, you can see product details (price, name, etc.) for items on Shopee. Select the product you’re interested in, and YouTube will direct you to the Shopee page where you can add it to your cart and check out. The process is seamless – the video can keep playing in the background while you browse the product. Once you decide to purchase, you’ll complete the order on Shopee as usual. It’s safe and secure (YouTube simply opens Shopee’s official checkout page), and you can even use Shopee vouchers or payment options like you normally would.
Q: Who is eligible for the YouTube Shopping affiliate program on Shopee Singapore?
A: The program is currently open to YouTube creators who meet specific requirements. Generally, a creator needs to be part of the YouTube Partner Program (meaning their channel is monetised) and have over 10,000 subscribers. The channel should be based in Singapore. Certain types of channels – for example, those made for kids or primarily music channels – aren’t eligible. If a creator qualifies, they’ll see an option in YouTube Studio to join the affiliate program. After accepting the terms, they can start tagging Shopee products in their videos and earning commissions.
Q: How do YouTube creators earn from Shopee purchases?
A: Through the affiliate program, creators earn a commission whenever a viewer buys a product via the creator’s YouTube video link. The exact earnings will depend on how many viewers actually click and purchase. Creators can track their earnings and conversion stats in their YouTube Studio dashboard. So, when you support your favourite YouTuber by purchasing an item through their video, know that a portion of that sale goes to them (without costing you anything extra!).
Q: How much do Shopee Affiliates earn through the Shopee x YouTube Shopping Affiliate program?
A: Eligible creators will earn up to 6.75% commission from Shopee when you tag and promote Shopee products on your YouTube content. This includes Videos, Shorts and Livestreams as well. You may also get up to 30% commission from over 2,000 Shopee brands for every successful order you drive!
Q: Does it cost extra to shop through YouTube via Shopee?
A: No, not at all. Buying a product through a YouTube video’s Shopee link is just like buying directly on Shopee in terms of price and fees. You pay the same price as listed on Shopee’s platform, and there are no additional charges for going through the YouTube route. In fact, there can be savings – Shopee is currently offering YouTube Shopping vouchers that’ll grant you 30% off minimum $15 purchases. You can also stack applicable Shopee vouchers or free shipping offers during checkout, just as you normally would. So, you’re getting the convenience of instant shopping with no extra cost.
Q: What kinds of products can I buy through YouTube Shopping?
A: A wide variety! Since Shopee is a broad marketplace, creators can tag all sorts of products – from electronics and gadgets, fashion and beauty items, to home goods, toys, and more. There’s no single category limitation, as long as the product is available on Shopee and the seller is part of the affiliate program.
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