(Credit: SooStore)
While there’s no need for an introduction to Korean beauty brands, are you as well informed when it comes to the Korean fashion department? To give you a crash course, we’ve compiled a list of the latest Korean bag brands well-loved in South Korea and beyond. Whether you’re into casual, elegant, or androgynous styles, we’ve got you covered with the trendiest designs this season!
| Brand | Featured Products | Style |
| MARHEN J. |
| Minimalistic, Chic |
| SAMO ONDOH |
| Trendy |
| JOSEPH&STACEY |
| One-of-a-kind, Colourful |
| Joy Gryson |
| Luxurious, Sexy, Unique |
| SQUARELINE |
| Modern |
| Pleats Mama |
| Eco-conscious, Practical |
| Stretch Angels |
| Athleisure |
| OSOI |
| Cutting-edge, Minimalist and Modern |
| RAWROW |
| Unisex, Practical |
| Alice Martha |
| Classic, Minimalist |
| Entre Rêves |
| Youthful, Unconventional |
| Bubilian |
| Streetwear, Unisex |
| Nieeh |
| Streetwear, Unisex |
| STAND OIL |
| Trendy, Timeless, Minimalist |
| Donkie |
| Functional, Minimalist |
| MLB |
| Sporty, Streetwear |
| COVERNAT |
| Casual, Functional |
Founded by the Creative Director of world famous K-Pop groups TVXQ and Twice, MARHEN.J is one of the hottest Korean bag brands in Singapore right now. Hitting the sweet spot between minimalistic and chic, it’s no wonder many K-Pop artists, such as SNSD’s SooYoung, have been sporting MARHEN.J bags as a staple fashion accessory.
If you’re looking for a bag with a minimalistic yet versatile design, you won’t go wrong with the iconic MARHEN.J Roy Mini Bag. It can be paired with both casual and formal outfits – perfect for the 21st century fashionista. This MARHEN.J bag’s ergonomic design boasts practical storage compartments for your 15-inch laptop, A4 documents, water bottle, umbrella and more. On top of that, this canvas bag is waterproof and stain-resistant too.
Don’t forget to check out other popular designs such as the MARHEN.J Charron — a mini crossbody bag for your phone and knick knacks — and the latest MARHEN.J Piggy (all available on MARHEN.J OFFICIAL)!
We’ve got to admit, SAMO ONDOH is one of the most popular bag brands in Korea with the best designs. Worn by K-pop girl group, Le Sserafim’s Chaewon, and solo artist, Choi Yena, this brand proves to be famous among more than just the Gen Zs. We can’t blame them though, just look at how trendy the SAMO ONDOH Pocket Mug Bag is! This design comes in 23 colours with a variety of textures including denim and nylon so you’ll definitely find something that suits your taste.
Don’t forget to attach the Tokiyom keychain (both available on Naro Korean Store) to your bag for a pop of colour and a hint of personality! For the environmentally conscious, you’ll be pleasantly surprised to hear that the keychain is made from SAMO ONDOH’s eco-fur material. Offering daily bags with an extra oomph, this Korean bag brand will surely earn you girl-approved stares. Thank us later when you get compliments!
Although tote bags will never go out of style, JOSEPH&STACEY has taken it upon them to recreate this basic bag into something completely extraordinary. Incorporating pleats and vibrant colours, this is one popular bag brand in Korea that takes the cake.
The JOSEPH&STACEY Lucky Pleats Knit (available on marketkueen.sg) is especially perfect for those who’ve collected tons of tote bags through the years. The bright colours on these JOSEPH&STACEY bags will make them easy to spot! What we especially love is how this tote bag is foldable, making it easy to store away when you no longer need them. But who are we kidding when they’ll definitely become your daily go-tos!
Luxe, sexy, and unique. These are the three words that we’d use to describe Joy Gryson – one of the best Korean designer bag brands featuring a myriad of bags for every style and occasion. Those who watched Korean dramas like It’s Okay Not To Be Okay might have also spotted Seo Ye-Ji carrying the Margot Crossbody Bag, exuding absolute class and style.
The Joy Gryson Claire Bag (both available on her Scent) which features a unique half-moon shape was also seen in True Beauty and Vincenzo. Loved seeing how they rocked them? You can too. Get your hands on your favourite Joy Gryson bags and channel main character vibes with them!
Want silhouettes that harmoniously blend straight lines and curves? SQUARELINE will be your new go-to! This Korean bag brand offers modern designs for daily wear. Think of a trendy red bag with enough room for your essentials and you’ll find the Nair Shoulder Bag is exactly that. This mini bag has been satin-plated to give off an elegant and luxurious vibe.
They also offer the Sur Tote Bag (both available on SooStore) that comes in two different textures, either suede or a furry material, that adds depth to a simple outfit. You can wear any SQUARELINE bag from day-to-night for that effortless it-girl vibe!
Eco-conscious fashionistas, we’ve found one of the best Korean bag brands for you! Pleats Mama believes in sustainable fashion. It demonstrates this through the use of recycled materials to create all of its products. The Pleats Mama Two Way Shopper Bag (available on marketkueen.sg) is completely made out of yarn extracted from PET bottles. Its unique material makes the bag lightweight but durable.
With many wearable colours to choose from (including Indie Pink and Blue), we’ve got to give it up to Pleats Mama for striking the perfect balance between style and sustainability! Another key point about this unconventional bag is its ergonomic pleated design. This allows the bag to be folded up like a fan and stored away conveniently when not in use!
Both a clutch and a cross-body bag rolled into one, the Stretch Angels Mint Panini Bag is a convertible bag inspired by panini — yes, the Italian sandwich. It has the same boxy design as panini sandwiches. In addition, it sports a thick strap that resembles the likes of a perfect cheese pull! Simply remove the strap to convert this Stretch Angels bag into a clutch to match a more feminine outfit. In addition, the bag is paired with a complementary card wallet which will come in handy when you’re travelling!
Not too keen in bright, paddle pop colours? Stretch Angels is the Korean bag brand to turn to when you’re looking for badass accessories. Check out the Stretch Angels Black Gold Panini (both available on GOYA SHOP) which will go great with a cool streetwear outfit!
Cutting-edge, minimalist and modern are the terms that define OSOI as one of the most popular bag brands in Korea. And that’s thanks to how their bags all have uniquely defined shapes. So if you’re into something different and going for a more bold look, then this is the Korean handbag brand to trust.
Specifically, the OSOI Toni Mini (available on Naro Korean Store) is an adorable accessory that also gives the wearer an edgy vibe. The rounded edges and metallic details are classy, making this OSOI bag a versatile piece of accessory.
RAWROW is a unisex Korean bag brand catering to modern individuals who prioritise practicality over aesthetics. Having said that, customers from all over the world – Germany, Japan and Singapore included – adore the unpretentious and thoughtful designs of this Korean backpack brand.
If you’re on the lookout for a backpack replacement, the Rawrow String Backpack (available on Good Maker Best Price SG) is a great option. Boasting a large capacity that can store your laptop, books and other gadgets, this RAWROW bag is a trusted companion for all phases of your life. Made with washed nylon, the RAWROW backpack is built to last as it can stand against the wet weather. That’s why RAWROW is one of the best Korean backpack brands worth considering!
If you haven’t noticed, Korea’s latest fashion trend is all about going back to the basics. This means clean lines and attractive solid colours. Still rocking bold and loud prints? Maybe it’s time to switch things up by getting your very own Alice Martha bag! As seen on K-Pop idols such as Sista’s Bora, Alice Martha is a well-known Korean bag brand for ladies.
The Alice Martha Crossbody Bag is one of the brand’s best sellers and it’s easy to see why. Designed with delicate wrinkle details, the Erin bag (both available on SooStore) is simple yet functional. Its main compartment that will fit daily essentials such as makeup and a mini water bottle. You can also wear the bag in two ways — as a shoulder bag or a sling bag to complement your outfit. With a reasonable price tag, we think the Korean designer handbags from Alice Martha are an absolute steal for girls on a budget!
The cool peeps at Entre Rêves aren’t afraid to go loud with their wild and unconventional designs. From neon hues, sequins and holographic patterns, the backpacks from this Korean bag brand are nothing short of fabulous. Moreover, all Entre Rêves bags are custom-designed and handmade to perfection for the girl who’s looking to stand out!
Dare to make an impression with the flashy Entre Rêves Campbell Backpack! It’s made of duo chromatic fabric that changes in colour under different lighting. The highlight of the bag lies in the details, such as the intricate floral pattern and bedazzling sequins. Other must-own designs include the Entre Rêves WorkersHolic Backpack and the Entre Rêves Some Kind Of Wonderful Backpack (all available on coolpick-coolpeak.kr) with mesmerising blush sequins.
It’s nearly impossible to browse through Bubilian bags without buying one. As one of the hottest street designer Korean bag brands, Bubilian bags boast a unisex design that caters to a wide spectrum of styles. Whether it’s a spacious and sturdy rucksack to hold all your travel accessories or a cute and cheerful backpack for school days, Bubilian has got you covered!
If you’re looking for a bag jam-packed with utility, you’ve come to the right place. The Bubilian Premium Backpack (available on GlamupSeoul.sg) is the ultimate option for those who are looking for something solid. This Bubilian bag has a designated slot for your laptop, making sure it’s well-protected from accidental damage.
Loved by many celebrities, Nieeh is a popular bag brand in Korea that specialises in fashionable streetwear. From bold and vibrant shades to muted colours, Nieeh is a brand that caters to all tastes. They also have designs that are perfect for all sorts of occasions. Whether it’s a simple puffy tote or a classy shoulder bag, you’ll definitely be spoiled for choice when it comes to Nieeh’s bags.
Their emphasis on the classic and timeless vibes is what makes this Korean bag brand so well-loved. For instance, their Leather Handbag (available on NOTAG Official Store) is a simple bag that’s perfect for daily wear. It’s a staple that every girl should own; from casual picnic dates to atas dinners, you can bet that this is one popular Korean handbag brand that’s got your back.
If you don’t know about this brand, you’re missing out! This is one of the hottest Korean bag brands not only among Singaporeans but even Koreans themselves. To Gen Zs who are more careful about sustainability, you’ll be happy to hear that STAND OIL uses vegan leather in their bags!
The STAND OIL Unisex Chubby bag (available on SooStore) has been seen on K-pop idol, Minji and Korean celebrity, HyunA. We can’t blame them because this bag is roomy without looking bulky, you can even fit your umbrella. It can also be worn to dress an outfit up or down. What a versatile piece! Considering the materials used in their bags, STAND OIL is more affordable compared to other Korean bag brands!
Toted around by Red Velvet’s Irene, Donkie bags offer sub $100 options worth your attention. Donkie is a well-loved Korean bag brand that offers functional yet voguish bags that are made of quality material and hardware. For an elegant get-up, we recommend donning the sophisticated Donkie Jennie Bag. It is a Korean designer handbag that features seven classy colours paired with silver details that pairs well with any outfit. For something more edgy, the trendy Donkie Enoch Bag (both available on Naro Korean Store) would make for a perfect fit!
Whether you’re a baseball fan or not, the culture has definitely taken off in the form of a Korean bag brand. MLB is known for being a lifestyle fashion brand. That being said, this Major League Baseball fashion brand has been around for at least 150 years. With one MLB cap being sold every 10 seconds, this is THE brand to look out for when you’re thinking about streetwear.
The MLB Monogram Jacquard Hobo Bag is the next it thing to cop. As shoulder bags will always be in trend, we love how MLB has incorporated their unique spin to this fashion accessory. The monogram prints coupled with bold colours is what draws attention to your entire look, so you can bet that those #OOTDs are going to get tons of likes! There are also MLB backpacks, crossbody bags and others that are just as amazing. For instance, their MLB X AESPA Monogram Mini Crossbody Bag and Dia Monogram Pu Mini Backpack (all available on SooStore) are some worthy additions!
Elevating basic pieces is COVERNAT’s forte! If you fancy repping a casual look often, this Korean bag brand will tempt you with their diverse selection of bags and clothing. The Arch Logo Canvas Tote Bag is made from a structured canvas material with a width of 38cm that’s big enough even for a 15-inch laptop! Perfect for a casual work day or even a day at the beach, this bag offers front, side and back pockets which make it super convenient to grab things. Rest-assured its thick straps won’t dig into your shoulders on those long MRT rides!
COVERNAT also offers other types of bags like the Authentic Logo Backpack that is perfect for students and the Clover Heart Quilted Bucket Bag (all available on COVERNAT.kr) that takes a unique approach to the puffy bag trend.
These flattering designer handbags and backpacks from popular bag brands in Korea like MARHEN.J and OSOI will certainly elevate your outfits for the year ahead. Ride the Korean wave and seize this chance to check out other popular products such as the best Korean lip tints or spice up your meals at home with K-Drama inspired recipes! Remember to also snag amazing promotional deals on Korean fashion items during our 9.9 Super Shopping Day!
This article was updated on 3 June 2024. Additional research done by Chari Deguzman.
Time to jingle his bells!
‘Tis the season to be jolly and a little competitive!
For a-meow-zing staycays.
Ending the year with a blast (of fireworks).
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