Chinese New Year prep has a way of sneaking up on us. One moment it’s “still got time”, the next you’re panic-buying eggrolls and trash bags while juggling reunion dinner planning. This year, skip the last-minute supermarket runs and shop smarter with Shopee Supermarket, your one-stop grocery store for all things festive. From spring cleaning must-haves to reunion feast essentials, Shopee Supermarket’s Chinese New Year sale brings together unbeatable convenience, weekly curated deals, and wallet-friendly prices — all in one place. If you’re planning to stretch your dollar while ticking everything off your CNY checklist, this is one CNY sale you won’t want to miss.
Why shop for your CNY groceries on Shopee Supermarket?
Before we dive into the checklist, here’s why savvy shoppers are stocking up on Shopee Supermarket this festive season:
- 🧧 CNY Huat Picks Aisle: Curated festive essentials in one easy-to-browse aisle
- 💰 Lucky Deals from $0.88: Small prices, big huat energy
- 🎟️ CNY Huat Vouchers: Stack your savings with vouchers up to 18% off on selected CNY brands
- 📉 Weekly Lowest Prices on CNY Essentials: Timed perfectly for every stage of CNY prep
- 🚚 Next-Day Delivery: Ideal for last-minute shoppers (we see you)
CNY Sale Checklist: Huat to buy according to your Chinese Zodiac in the Year of the Horse
The Year of the Horse brings lively, fast-moving energy that makes everything feel like it is happening at once, including your to-do list. The fun way to lean into the season is to let your Chinese zodiac guide your cart, not as a strict horoscope, but as a playful prompt to know what to prioritise during our Shopee Supermarket CNY Sale.
Rat
If you are a Rat, you thrive when your home feels well-stocked and under control, so your best “huat” move is building a strong practical base. You will want to focus on spring cleaning supplies, disinfectants, and everyday essentials that help your space stay fresh even after multiple visits, especially hardworking cleaning solutions from brands such as Mr Muscle. Having your basics sorted early gives you peace of mind throughout the festive rush.
Ox
If you are an Ox, you value reliability and efficiency, which makes bulk buying a natural fit for you. You will want to prioritise garbage bags, laundry detergents, and surface cleaners that help you get spring cleaning done properly, with trusted disinfecting options like Clorox doing the heavy lifting. Stocking up early also means fewer repeat shopping trips later on.
Tiger
If you are a Tiger, you enjoy hosting with confidence, and your festive strength lies in a generous table. You will want to stock up on classic hotpot soup bases like those from Hai Di Lao, cooking essentials, and bold, familiar snacks. A well-filled snack spread suits your larger-than-life hosting energy.
Rabbit
If you are a Rabbit, you value comfort and balance, and your hosting style is calm and thoughtful. You will want to focus on hand soaps, tissues, and hygiene essentials, choosing dependable household staples from names like Vinda, because a clean and comfortable environment matters more to you than flashy displays. Light snacks and easy drinks complete your relaxed open-house setup.
Dragon
If you are a Dragon, you prefer to approach Chinese New Year with intention and a sense of occasion. You will want to explore meaningful gifting staples such as abalone from Fortune, bird’s nest, and chicken essence, while pairing them with refined celebratory drinks which feel premium without being overly showy. Your festive table is all about quality and presentation.
Snake
If you are a Snake, you are strategic and deliberate, and you shop best when value aligns with timing. You will want to plan your purchases around weekly deals for essentials such as detergents, rice, and snack refills, while opting for nourishing beverage choices like those offered by Marigold to keep yourself energised during a busy festive period.
Horse
If you are a Horse, it is your zodiac year, which often means your schedule fills up quickly with visits and gatherings. Your best approach is to reduce friction by buying drinks, snacks, and quick meal solutions in larger quantities, relying on familiar crowd-pleasers like Coca-Cola to keep hosting simple and stress-free when time is tight.
Goat
If you are a Goat, you naturally pay attention to the small details that make a home feel welcoming. You will want to prioritise tissues, paper products, and everyday household items, turning to brands such as Cloversoft for the kind of essentials guests quietly appreciate. Thoughtful touches and comfortable surroundings reflect your warm hosting style.
Monkey
If you are a Monkey, you enjoy variety and spontaneity, and your festive cart should reflect that playful energy. You will want to mix traditional snacks with modern favourites and keep drinks versatile and easy to serve, making options from F&N a practical choice for lively gatherings that bring together different age groups.
Rooster
If you are a Rooster, you like everything to be prepared early and properly, especially during Chinese New Year. You will want to start with spring cleaning essentials and pantry foundations, then gradually add snacks and drinks as the festive season approaches, including convenient ready-to-drink options such as those from Pokka. Being organised allows you to enjoy the celebrations without last-minute stress.
Dog
If you are a Dog, you are dependable and considerate, and you often take responsibility for making sure everyone feels comfortable. You will want to focus on practical household goods, hygiene items, and easy-to-share snacks like those from Tong Garden, choosing lighter pantry options that help you look after guests of all ages throughout the festive period.
Pig
If you are a Pig, you embrace enjoyment and abundance, and your Chinese New Year gatherings tend to be lively and generous. You will want to stock up on festive cookies, chips, sweets, and celebratory drinks, raising a toast with options like Carlsberg, because your idea of prosperity is best expressed through a full table and plenty to share.
The Weekly Huat Timeline: When to shop for Chinese New Year deals
19 – 25 January: Festive Snack Picks
This is the week when snack jars come out, and guests start dropping by casually. It is also when people realise that one tin of pineapple tarts is never enough. During this period, it makes sense to stock up on ready-to-eat snacks that are easy to serve and easy to refill, including:
- Traditional favourites such as egg rolls and butter cookies.
- Modern crowd-pleasers like mala-flavoured nuts, salted egg yolk chips, and rice crackers.
- Options that cater to different dietary needs, including halal-certified and vegetarian-friendly snacks.
Shopping for festive snacks through Shopee Supermarket during the Chinese New Year sale allows you to mix classics with new finds, all without hopping between stores.
26 Jan – 1 Feb: Health & Gifting Picks
Gifting becomes unavoidable once the visiting season begins. Health-focused and symbolic foods remain popular because they convey care and prosperity without feeling impersonal.
Common CNY gifting staples include:
- Abalone, which symbolises abundance and good fortune.
- Bird’s nest, often associated with health and longevity.
- Chicken essence, a practical yet thoughtful wellness gift.
2 – 8 Feb: Yaaaaam… Seng! Specials
As gatherings stack up, drinks start disappearing faster than expected. This is the phase where preparation really pays off.
You will want to stock up on:
- Celebratory alcoholic drinks to toast to the new year.
- Bulky carton beverages that are easy to serve.
- Light and refreshing drinks that suit post-feast visits.
- Options that cater to different age groups and preferences.
With next-day delivery straight to your door, Shopee Supermarket saves you time and effort from hauling heavy cartons home during peak festive crowds.
9 – 15 Feb: Big Reunion Essentials
The final stretch before Chinese New Year is about noticing what is running low and acting fast. These last-minute essentials often make the biggest difference.
At this stage, it is practical to restock:
- Ready-to-eat snacks and drinks that have already been opened or partially finished.
- Feast prep essentials such as rice and hotpot soup bases for reunion meals.
- Hand soap, tissues, and cleaning supplies to keep things fresh after gatherings — look out for Valuestar tissue and handwash deals starting from $0.88 that make restocking easy and affordable.
This is where next-day delivery truly earns its place during the CNY sale season.
How to stretch your cart during Shopee Supermarket’s CNY Sale
If you want to save more during our Shopee Supermarket CNY sale, the best strategy is to shop like you are building a festive routine rather than doing one massive haul. You can start with the CNY Huat Picks Aisle so you cover the essentials without forgetting anything. You can then stack savings through the CNY Huat Vouchers, so your total feels lighter. You can also watch for Lucky Deals from $0.88, because small discounts across many items can feel surprisingly powerful when you are buying household basics.
The point is not to buy less, because the Chinese New Year always comes with real needs. The point is to buy smarter during the Chinese New Year sale so your budget does not get ambushed by last-minute purchases at the worst timing!
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