Thai makeup brands have been rising in popularity across various social media platforms, and it’s no surprise, as they are of high quality despite being so affordable. If you’re thinking of trying out some new products to up your makeup game, read on to find out more about the best Thai makeup brands for a flawless routine. Whether you’re a beginner to makeup or a seasoned professional, there’s something for everyone!
Our Recommendations
1. Mistine
TikTok-viral Thai beauty brand
You’ve definitely seen someone raving about Mistine if you’re on TikTok. This Thai makeup brand first took the internet by storm with its artistic packaging, and its products are highly raved about by those who have tried them. While the brand may seem new due to its sudden boost in popularity, Mistine has been Thailand’s premier beauty brand for over 30 years. It’s also endorsed by former table tennis Olympic champion Wang Chuqin, so you know you’re in good hands! The brand has launched over 4,000 makeup products, making it one of the most established Thai makeup brands for various cosmetic needs.
Our recommendations:
The most popular products are the MISTINE Latte Lip Gloss Lip Cream, which comes in both glossy and matte textures. With over 10 shades to choose from, you’re guaranteed to find your signature colour! What I love most about this lipstick is how it’s transfer-proof, all thanks to the film that’s created through MISTINE’s colour-locking technology. This product also conceals those pesky lip lines, creating a more sophisticated finish that’s cohesive with your overall makeup look.
Another product that’s all over TikTok is the MISTINE Poreless BB CC Cushion. Available in five shades ranging from warm yellow to cool white undertones, it’s popular amongst Asians due to its hydrating and ultra-fine formula that adheres flawlessly even in humid climates. With options for different skin types, this may be one of the best Thai makeup brands to suit your skin’s needs without breaking the bank.
2. 4U2
Pigmented cosmetic products
As the #1 Thai cosmetics brand in WATSONS Thailand, 4U2 has over 10 years of experience in creating quality makeup that’s suitable for the Asian market. Perfect for Singapore’s hot and humid weather, 4U2’s products are long-lasting and highly pigmented. This Thai makeup brand is thus one of the best choices for flawless makeup if you’ll be spending a long day out and about.
Our recommendations:
If you’re a fan of youthful and vibrant makeup looks, the Dear Me Liquid Blush is the perfect item for you! Thanks to its lightweight formula, you can use this liquid blush as a lip tint as well. As a Rare Beauty dupe, it is very pigmented, so just a dot of product will suffice. This product creates a natural flush, which is also good for a no-makeup makeup look that’s super trendy these days. Worried about longevity? This dewy look is guaranteed to last the whole day due to the incorporation of various fruit extracts that will plump your skin from within.
No look is complete without eyeshadow, so you’ll also need some shimmers for your eyes. If you like to do your makeup on the go, the For You Too Eyeshadow is a great option. Each palette comes with two shades (a matte and a shimmer), and its compact size makes it easy to carry around for touch-ups throughout the day. Simply sweep the matte shade across your eyelids, then use the shimmer shade to highlight your inner corners. With 15 palette options to choose from, consider getting a few to play around with the colours!
3. Srichand
Thai makeup brand with a rich history in creating cosmetics
Despite accumulating more than 70 years of experience in the pharmaceutical and cosmetic business, Srichand has maintained a no-frills approach to its makeup products. This Thai makeup brand is also the creator of the potentially most well-known translucent powder on the market. Successfully pivoting from an old-fashioned brand to one that’s more modern, Srichand is now beloved by people across Asia. The latest face of the brand is beloved Thai rapper BamBam from the popular South Korean boy group Got7 – even your favourite idols are using Srichand’s products!
Our recommendations:
The legendary Srichand Bare To Perfect Translucent Powder is beloved for good reasons, and it’s everything I look for in a good powder. Its outstanding oil-control ability ensures your makeup stays fresh for long periods while still being lightweight and comfortable on the skin. Concerned about large pores or uneven skin texture? Srichand’s incorporation of its Soft Focus technology easily tackles your concerns by blurring visible pores to create a finish that’s simply stunning. Being irritant-free, it’s suitable for all skin types, even those with sensitive skin!
Another popular product by Srichand is its Rise and Shine Perfect Eyebrow Auto Pencil. It comes in two shades of brown that are equally pigmented yet still look natural. This brow pencil is seriously convenient – not only does it come with a built-in brush to shape your brows until you’re satisfied, but the pigment stick can be rotated so it’s much easier to control. As an all-in-one product, this makes drawing your eyebrows easy if you’re in a rush.
4. Baby Bright
Affordable brand with nourishing makeup products
You can’t talk about Thai cosmetic brands without mentioning Baby Bright. This brand is best known for its wallet-friendly prices and makeup products that are infused with natural ingredients, such as aloe vera and avocado extracts. If you want to look good while on a budget, this is the Thai makeup brand for you. Blackpink’s makeup artist uses this brand to create Rose’s signature MLBB look, so you know it’s worth the hype.
Our recommendations:
Among its wide range of products, the Baby Bright Lip & Cheek Velvet Cherry Blossom ranks at the top due to its easy-to-blend formula. Enriched with red seaweed and cherry blossom extracts, this lipstick formula keeps your lips plump and nourished all day, effectively preventing them from cracking. It’s also a great pick for casual days when you’re looking for a pop of colour to complete your natural makeup look. For the highly affordable price, this is a lip product you won’t want to miss!
Another great product is Baby Bright’s Up & Down Duo Eyeliner. As its name suggests, this eyeliner comes with two ends – a solid eyeliner stick and a liquid brush head. Whether you’re going for a subtle wing or a fierce cat eye look, this eyeliner is guaranteed to give you the superb precision you need to create a mesmerising eye makeup look that’s also smudgeproof.
5. Odbo
Award-winning Thai makeup brand
Odbo strives to be the first choice of consumers and is dedicated to serving the best and highest quality of beauty to all at an affordable price. For over a decade, Odbo has been producing innovative products to help women feel more confident and beautiful by enhancing their natural features.
Our recommendations:
Long-lasting and natural makeup begins with foundation, so choosing a good base product is crucial. For makeup that’s guaranteed to last throughout the day, the Odbo Cushion CC Matte Powder Oil Control is a great choice as it firmly adheres to the skin while being lightweight. Additionally, it has SPF50 and good oil-control properties, so it holds up well in the sunny and humid Singapore weather.
You’ll need to add some liveliness back to your face after your foundation, and what’s better than this Thai makeup brand’s most popular products – their eyeshadow palettes? If you’re just as obsessed with colour theory as I am, there’s an Odbo Romance Eyeshadow Palette for every skin tone, whether you’re a warm or cool-toned girlie. These eyeshadow palettes also provide a good selection of colours that aren’t overpowering, making them versatile for a variety of makeup looks.
6. BROWIT by Nongchat
Specialise in eye makeup
Browit by Nongchat was specifically designed to enhance eyebrows and the eye region for an alluring look. After all, the eye is the window to one’s soul. The founder of this Thai makeup brand is renowned makeup artist Nongchat, who has garnered the title of “amazing brush artist” alongside over 1.5 million followers on his Instagram account. With his extensive hands-on experience, rest assured that these makeup products are beginner-friendly if you’re just trying your hand at makeup like me!
Our recommendations:
The Browit Brow Pencil and Blending Cushion is a fan favourite due to its thoughtful design that combines a brow pencil and blending cushion in one stick. For precise application, the eyebrow pencil has a flat, angled tip for fuss-free and precise application. Once you’re satisfied, blend it out with the cushion end for a soft, feathery look. Also embedded with golden shimmers, the cushion helps to avoid harsh lines, elevating your overall look.
Another beginner-friendly product is the Browit Eyedol Eyeshadow Matte & Glow Shadow Stick. As another two-in-one product, this eyeshadow stick features trending colours selected by Nongchat himself, which are guaranteed to bring your eye makeup to the next level. My pick is Shade #7 (Earth Golden Brown), a deep brown shade with regal gold shimmers that are sure to impress for a bold and sophisticated look.
7. MEILINDA
Cosmetic brand offering high-quality products
As one of the must-get Thai makeup brands when you’re in Bangkok, MEILINDA has earned its reputation by developing quality makeup products for various skin types. Having been in the market since 1999, the brand prides itself on upholding excellent product quality and affordability in helping women of all ages feel beautiful. From lips to lids, MEILINDA’s got you covered.
Our recommendations:
One of the most highly raved products from this Thai cosmetic brand is the MEILINDA Shading Stick. Unlike other contour sticks that may leave a harsh line if you’re not careful, this one boasts a creamy and smooth formula that’s easy to buff into the skin. Don’t worry if you’re new to using contouring products, as this shading stick is easy to work with without making your makeup look muddy!
Another popular product is their Dewy Balm, which is a lip and cheek tint. I haven’t been able to get my hands on the Fwee’s Jelly Pot that recently shot to fame. Thankfully, MEILINDA’s Dewy Balm is an affordable option that also creates the juicy, moisturised look that I’m going for. A great complement to the shading powder, this balm also helps to contour your cheekbones for a chiselled look.
8. Cathy Doll
Soothing makeup products for sensitive skin
For radiant skin like actress Orm Kornnaphat Sethratanapong, another great Thai makeup brand that’s all over TikTok is Cathy Doll. Made for modern and chic women, the products are versatile, featuring a blend of sweetness and edginess. Their products utilise colour-correcting technology to enhance your natural beauty, allowing you to feel confident in your skin without the need for heavy makeup.
Our recommendations:
If you struggle with cracked lips like me, check out the Cathy Doll Intensive UV Lip Serum to hydrate your lips while still looking good. This lip product contains Bakuchiol extract, an alternative to retinol, that’s all the rage right now. Enriched with a blend of 13 natural oils, this lip serum also comes in five natural shades. Who said taking care of your skin has to come at the expense of looking good?
Beyond lip products, Cathy Doll is also known for its Speed White CC Cream. With three variations – speed white, speed cover and anti-acne, you will find one that suits your needs. Those with sensitive or irritated skin will also enjoy this product for its soothing effects created by the blend of hyaluron and chamomile extracts.
9. Charmiss
Korean beauty-inspired makeup products
Charmiss is a versatile and multi-faceted Thai makeup brand that caters to a variety of makeup styles. From youthful looks to dramatic styles, Charmiss has your back! By making makeup fun, the brand aims to inspire the younger generation to feel confident in embracing their individuality. This popular brand also regularly holds pop-up events, so monitor their social media platforms if you’re visiting Thailand anytime soon.
Our recommendations:
Trending all over the Thai internet is the Charmiss Glow Friend Natural Blush. Boasting an interesting putty texture, I’m hoping to get my hands on this product soon! Out of 12 diverse shades, shades 01 to 03 are stunning pearlescent shades that look gorgeous when they catch the light. The blush is also sweatproof, so it’s great for the hot and humid Singapore weather.
Looking for a first-date lip gloss? The Charmiss Show Me Your Love Glitter Lip Gloss is the perfect one for you! With a fresh fruity scent and alluring mirror glaze effect, it is the epitome of juicy, kissable lips! Despite looking glossy, the formula is surprisingly not sticky – a plus in my book. It’s also enriched with concentrated lip care extracts that keep your lips moisturised, so you won’t have to worry about chapped lips.
10. La Glace
An innovative Thai makeup brand
La Glace is Gen Z’s favourite Thai makeup brand, and it’s no surprise why. This Thai cosmetics brand is chic, trendy, and affordable – every girl’s dream. Featuring many Y2K styles and concepts with their packaging and social media, it’s evident that La Glace knows what’s in these days. Promoting edgy and experimental looks, there’s a serious allure to their products.
Our recommendations:
If you’re looking for something different to spice up your makeup routine, try the La Glace Black Magic PH Blush in the shade Black Magic. It might look scarily black at first glance, but don’t let that daunt you! Upon application, the blush changes colour according to your skin’s PH value, creating a sweet pink shade that blends seamlessly with the rest of your makeup.
Another innovative product by La Glace is the Mini Airy Skin Concealer, which comes in a sachet. It may look like a packet of juice, but there’s concealer inside. Thanks to the innovative Light Diffusion technology that refracts light, the concealer effectively hides dark eye circles while nourishing your skin. Just like its name, the serum-like is light and comfortable, making it perfect for daily use.
11. Supermom
Vegan makeup products
Supermom has produced almost every makeup product you can think of. From lips to eyes, Supermom is a brand that has your best interests at heart. It’s not every day that a makeup brand also offers vegan cosmetic products, which typically include fewer synthetic chemicals as they are substituted by plant-based ingredients. This Thai makeup brand also carries a range of soothing and hydrating skincare products that are perfect to prep your skin with before your makeup goes on.
Our recommendations:
One of Supermom’s most popular products from their vegan line is the Serum Skin Blurring Primer. This product features a hydrogel complex with blurring shield technology, which helps to fill your pores for a flawlessly smooth base makeup. On top of that, this product’s oil-control properties help to fight excessive shine, helping your skin to stay matte all day.
Another best seller is the Long & Curling Mascara. This mascara effectively lifts your lashes by curling them from the root, giving you that stunning cluster-lash extension look. Moreover, its innovative, flexible gel formula ensures that your lashes stay in place while not turning clumpy, which I love.
12. Sivanna Colours
Cosmetic products under SGD10
This is the Thai cosmetic brand you absolutely need for your next Asian music festival! If you’re all about channelling that angelic glow, this brand has you covered with products that’ll help you shine like the star you are. With 90% of Facebook reviews recommending it, you know it’s got the approval of the beauty community. Whether you’re going for a dewy look or something bold and dramatic, Sivanna Colours will have you looking breathtaking from day to night.
Our recommendations:
Redditors swear by the Sivanna Cool Black Eyeliner Waterproof, claiming it outshines even high-end brands with its intense and long-lasting pigment. The precision tip ensures flawless application every time, making it perfect for a sharp wing. Even if you have oily lids, you won’t have to worry about it smudging or fading. The best part? It’s relatively affordable at just $6, offering incredible quality for a price that won’t burn a hole in your pocket.
Rosy cheeks are definitely in trend, and Sivanna’s Cookie Baked Blush is here to help you nail that sun-kissed look. With a built-in mirror and a small brush that’s included, touching up your makeup on the go is super convenient. With a single swipe, you’re able to pick up the perfect amount of product. Plus, it’s even got a little bit of bling to help you catch the light in all the right ways.
13. Qloas Beauty
Fresh Thai makeup brand that focuses on experimental makeup
Unlike other brands that boast a more demure and clean-looking makeup style, Qloas Beauty is all about fun and self-expression. This Thai makeup brand offers a fresh take on makeup by playing around with bright colours and interesting shades. So, it’s perfect if you want to recreate editorial looks. Qloas Beauty has also recently released a new shimmer shade, Twilight, to encourage greater experimentation and layering of their products. If you feel that your makeup routine is getting boring, switch it up with Qloas Beauty’s cosmetic products!
Our recommendations:
Go all out with your makeup during special occasions with Qloas Beauty’s colour pencil liners, which come in bold colours like green, orange, and purple. These are great for accenting the inner corner of your eyes or for lining your lips. Not only will you feel extra confident, but I guarantee that you’ll stand out in a crowd (for the right reasons)!
What are Thai makeup looks, and how can we recreate them?
Thai beauty is all about the feminine glam while subtly elevating your features. Think feathery brows, subtle cheek blushes and luscious lips. To achieve a captivating look with your eyes (as it should be with Thai makeup), group your lashes into clusters to create a doll-like effect, and top it off with some shimmery eyeshadow to create an accent point. If you’re going for the makeup look that all the locals sport, don’t forget to moisturise well beforehand to achieve that glowy skin look!
Say Sawadee to a new you with these best Thai makeup brands!
We hope this list of the top Thai cosmetic brands inspires you to start on your makeup journey or to add to your already exploding makeup pouch. If you’re looking for good base makeup, check out this list of the best Korean cushion foundations and tinted moisturisers for some inspo. Looking for delicious snacks? Here are some of our recommendations on the best Thai snacks to munch on while you’re doing your makeup!
This article was updated on 4 June 2025. Additional research done by Chloe Gee.
