Here’s the hard truth: you can’t stop ageing. In fact, we begin ageing the moment we are born. However, when it comes to skin ageing, the process is only noticeable in your 20s and escalates as you grow older. You may notice various changes to your skin at different stages of life — dryness, enlarged pores, saggy skin are some common signs. In addition, the hormonal shifts in our bodies, especially for women, can accelerate the signs of ageing skin. But don’t lose hope! The good news is that it’s never too late (or early) to set up a strong line of defence for your skin.
With so many products claiming to rewind the effects of ageing, which should you go for? Fret not, we found the best anti ageing serums, recommended for different age groups!
Best anti ageing serums for those in their 20s
Think anti ageing serums are a little too much for your age? Think again! Many experts believe that the skin starts to age around 20 years old and begins to lose collagen. While the signs of ageing may not show up just yet, they soon will. Hence, this is the perfect time to incorporate the best anti ageing serums into your skincare regime. If you’re into Korean skincare, pick the best Korean serum that not only provides anti ageing properties but also benefits your skin in other ways such as hydration, anti-blemish and brightening. This sets up the right foundation for youthful-looking skin in the years to come.
1. Shiseido Ultimune Power Infusing Concentrate
It’s no surprise that some of the best anti ageing products can be pricey. But the Shiseido Ultimune Power Infusing Concentrate (available on Sasa Official Store) is worth every penny. Here’s why: it’s a do-everything serum that combines all your skincare steps into one! This award-winning and best selling Japanese serum boasts the innovative ImuGeneration Technology which works to fortify your skin’s defensive ability. Formulated with reishi mushroom and iris root extract, the Shiseido anti ageing serum works to fend off free radicals which are the main culprit of premature ageing. But that’s not all. This game-changer serum also boasts other beneficial ingredients such as Bulgarian rose water and ginkgo biloba extract to revitalise your skin and keep it moisturised for longer.
2. SU:M37 Losec Summa Elixir Serum
Turning 30 soon but have yet to start preparing your skin for the battle against ageing? Don’t fret, it’s still not too late! Designed for those in their late 20s, the SU:M37 Losec Summa Elixir Serum (available on SUM37 Singapore) is an extensively formulated ageing product to help prolong your skin’s youthfulness. Inspired by ancient Roman and Indian secrets of youth retainment, this best Korean serum contains neem, lavender and even gold to provide your skin a luxurious treat. Psst, this precious metal is a powerful antioxidant and has anti-inflammatory properties to calm acne and redness.
3. Belif Peat Miracle Revital Serum Concentrate
Belief is a Korean skincare brand that’s famous for both its Aqua Bomb range as well as its anti ageing products. The Belief Peat Miracle Revital Serum Concentrate (available on belif Flagship Store) is one of the best Korean serums for those who want to prevent premature signs of ageing. It contains 20 percent concentrated peat extract and gamma amino-butyric acid — potent ingredients that boosts your skin’s turnover rate and collagen production. This best anti ageing serum also takes care of other aspects of your skin. It features anti-blemish properties and supplies your skin with intense moisture to achieve your skin’s natural water-oil balance. As such, this belief anti ageing serum is suitable for all skin types, even oily ones!
4. Belif Aqua Bomb Brightening Ampoule Serum
Another of Belief’s best Korean serums is the Belif Aqua Bomb Brightening Ampoule Serum (available on belif Flagship Store). As part of the famous Aqua Bomb line, you can expect to be blown away by the supercharged hydration that this cult product has to offer! Aside from hydration, the serum is also enriched with eight types of herbs that are rich in antioxidants. Together, they work to even out skin tone, reduce pigmentation and fight free radicals that accelerate skin ageing. What makes this best anti ageing serum work even better is its micro-encapsulation technology. Active ingredients are packed in micro-bubble particles which burst upon contact with your skin, delivering them deep into your skin for maximum effectiveness!
5. Paula’s Choice Resist Ultra-Light Super Antioxidant Concentrate Serum
On a hunt for one of the best anti ageing serums that’s more affordable? End your search with the Paula’s Choice Resist Ultra-Light Super Antioxidant Concentrate Serum (available on Paula’s Choice Official Store). This serum has a water-light texture that’s instantly absorbed by the skin — not tacky at all! Additionally, it’s rich in antioxidants to help keep the fine lines at bay. But the best part about this serum is that it contains hyaluronic acid. Hyaluronic acid is key to keeping your skin plump and hydrated all day long.
Pro Tip: Apply the Paula’s Choice anti ageing serum right after you’ve washed your face and leave it on (don’t wipe dry). The hyaluronic acid will help to bring the moisture on the surface deep within your skin for an extra boost of hydration!
6. Paula’s Choice Calm Repairing Sensitive Serum
Can you still use an anti ageing serum when you’ve got extra sensitive skin? The answer is yes if you use Paula’s Choice Calm Repairing Sensitive Serum (available on Paula’s Choice Official Store)! It’s formulated with antioxidant-enriched plant extracts so that the formula is safe and gentle for sensitive skin — even troubled skin with rosacea. Additionally, it contains no fragrance and is clinically proven to be non-irritating. Apply this best anti ageing serum twice daily to soothe any flare-ups while benefiting from its effective anti-ageing formula!
7. Medicube Triple Collagen Serum 2.0
Achieving the youthful glass-like radiance that many Korean ladies sport can be easy when you’ve got the best anti ageing serum from Medicube — the Medicube Triple Collagen Serum 2.0 (available on Medicube Official Store). As its name suggests, this Medicube serum is formulated with a triple collage complex (hydrolyzed, atelo and soluble collagen) which penetrates rapidly into the skin to firm and lift. The formula also works towards locking in moisture for a healthier complexion. Additionally, those with younger skin will not feel burdened by the Medicube Triple Collagen Serum 2.0 as it boasts a watery, feather-like texture that’s not greasy.
8. La Roche-Posay Hyalu B5 Serum
There are so many benefits that vitamin B5 has to offer for your skin. Not only does it keep your skin soft and supple, it also has anti-inflammatory effects to speed up your skin’s healing process. But that’s not all! Vitamin B5 is also a godsend for those with drier skin. It keeps your skin hydrated by absorbing moisture from the air. Now, that’s THE long-lasting moisture we are talking about!
Tap on all these benefits and more with one of the best anti ageing serums — the La Roche-Posay Hyalu B5 Serum (available La Roche Posay Official Store). In addition to vitamin B5, this little blue bottle contains two pure hyaluronic acids that work to reduce wrinkles, re-plump the skin and improve elasticity. It also contains La Roche Posay signature thermal spring water to refresh your skin at the start and end of each day.
Best anti ageing serums for those in their 30s
Preventing premature signs of ageing and building a skincare routine that works for you may be the focus when you’re in your 20s. However, the 30s is the tipping point where signs of ageing become more pronounced. Give your skin all that you’ve got by taking this anti ageing business seriously! Take stock of your skincare routine and start incorporating more anti ageing products including the best anti ageing serums. Pick serums formulated with retinol to increase collagen production. Also, get ready to fight against hyperpigmentation with an anti ageing brightening serum.
9. Sulwhasoo First Care Activating Serum
There’s no need to travel to South Korea to buy their amazing skincare products. You can now get your hands on the best Korean serum — Sulwhasoo First Care Activating Serum (available on Sulwhasoo Official Store) — conveniently on Shopee Premium! Touted as one of the best anti ageing serums, the First Care Activating Serum contains Sulwhasoo’s latest biotechnology, JAUM Activator, which revolves around an optimised Korean herbal medicinal formula to maximise the skin’s regenerative power. This best Korean serum will fight signs of ageing on six fronts in terms of hydration, radiancy, translucency, wrinkles, brightness and immunity. You can achieve an all-around uplift in skin condition with just one bottle! Pat it on immediately after cleansing your face and let this serum work its magic!
10. Olay Regenerist Retinol24 Night Serum
Retinol has garnered quite a bit of attention lately as the trendiest ingredient to tackle ageing skin. Derived from Vitamin A, retinol is the key in boosting cell turnover, collagen production, unclogging pores, diminishing hyperpigmentation — the list goes on. However, this awesome ingredient can be potent and must be used cautiously. Those with fair or sensitive skin should try to gradually incorporate retinol into their routine by using only a pea-sized amount. If your skin reacts to the ingredient, you may have to reduce the amount or mix it with your moisturiser to dilute its potency.
Sounds like too much of a chore? Well, the Olay Regenerist Retinol24 Night Serum (available on Olay Official Store) is here to help! This best anti ageing serum is a ready made concoction of retinoid complex, niacinamide and amino peptide. The final product is a mild serum that delivers visible results without causing irritation. Apply the Olay anti ageing serum every night to improve fine lines, dark spots for plump and supple skin!
11. Elizabeth Arden Retinol Ceramide Anti-Aging Line Smoothing Night Serum
Another alternative to the best anti ageing retinol serum is the Elizabeth Arden Retinol Ceramide Anti-Aging Line Smoothing Night Serum (available on Elizabeth Arden Official Store). The signature capsule packaging is perfect for storing retinol which is extremely sensitive to light and air. Break the tip off the capsule and you’ll find retinol that’s 76% more potent than most other retinol serums — amping up the wrinkle-smoothing and moisture-boosting effects! Moreover, the capsule form means you can take this serum with you on-the-go! Just pop a few capsules into your travel pouch and you’re all set!
12. Elizabeth Arden Ceramide Capsule Daily Youth Restoring Serum
Ceramides act as a barrier around our skin to prevent moisture loss and protect your skin from external aggressors. Even though our skin produces ceramides naturally, they deplete as we get older. The sharp decline begins during your 30s and worsens in your 40s. So ladies, hesitate no more. Strengthen your skin’s lipid barrier, one capsule at a time with the Elizabeth Arden Ceramide Capsule Daily Youth Restoring Serum (available on Elizabeth Arden Official Store). Each golden capsule contains a single, concentrated dose of youth-restoring ceramides to strengthen your skin’s defense system and maintain youthful-looking skin. It also supplies intense moisture to the skin for long lasting hydration.
13. Jurlique Nutri-Define Supreme Rejuvenating Serum
After 30 over years of constant exposure to external aggressors, we can’t blame our skin for roughening up. But what we can do, is to double down on our skin’s defence barrier to minimise the damage. The Jurlique Nutri-Define Supreme Rejuvenating Serum (available on Jurlique) contacts spilanthes flower, horseradish root and snowflake extract — potent ingredients to create firmer, softer and smoother skin that glows from within. Psst, the Jurlique anti ageing serum carries a light rose scent that will make you smell heavenly!
14. Jurlique Herbal Recovery Signature Serum
In your 30s, you may notice that your skin starts to dry out faster, resulting in an uncomfortable tightness. This is where you need to step up your anti ageing hydration game with the Jurlique Herbal Recovery Signature Serum (available on Jurlique). With Jurlique’s new Advanced Gel Technology, this is the best anti ageing serum to improve moisture retention. The serum forms a protective film on your skin’s surface to lock in the moisture. Additionally, it supplies your skin with a surge of antioxidants from red clover extract viola tricolour, yarrow, Japanese cedar bud and beach tree bud. Together, they work to diminish wrinkles and even out your skin tone for smooth, baby-like skin!
15. Belif Youth Creator-Age Knockdown Bomb
Look like you’re still in your 20s even when you’re not with the Belif Youth Creator-Age Knockdown Bomb (available on belif Flagship Store)! Designed to address ageing skin troubles, this best Korean serum contains herbs like winter aster to combat premature ageing with strong antioxidant and anti-inflammatory properties. According to belief, the Youth Creator-Age Knockdown Bomb has been clinically proven to improve enlarged pores, improve skin texture and provide anti-pollution protection. Knock years off your skin with this concentrated anti ageing serum!
16. L’OCCITANE Immortelle Reset Serum
The L’OCCITANE Immortelle Reset Serum (available on L’Occitane Official Store) has earned itself a cult following among beauty junkies and it’s easy to see why. Unlike other best anti ageing serums, this one comes in a unique oil-in-serum dual texture. But don’t be mistaken, that doesn’t mean the L’OCCITANE anti ageing serum is thick and greasy. On the contrary, it melts seamlessly into the skin to deeply nourish and refresh tired-looking skin. The dual texture is made possible by encapsulating the organic immortelle essential oil into tiny golden bubbles. All you need to do is pump this best anti ageing serum into your palm and rub your hands together to activate the bubbles before smoothing it all over your face!
Best anti ageing serums for those in their 40s and beyond
At 40s and beyond, your body’s production of elastin and collagen drops dramatically. In addition, your skin cell turnover rate reduces, resulting in dryness, wrinkles and saggy skin. To slow down skin ageing, you’ll need to use some of the most concentrated anti ageing serums in the market. Look out for the best Korean anti ageing serums formulated with revitalising and regenerating properties as well as products that give a lifting effect.
17. Sulwhasoo Concentrated Ginseng Renewing Serum
Smile lines and pesky wrinkles on your forehead can take a blow on your confidence. While ageing is inevitable, you can age gracefully with the right products like the luxurious Sulwhasoo Concentrated Ginseng Renewing Serum (available on Sulwhasoo Official Store)! As its name suggests, this best Korean serum is developed with ginseng as a key ingredient. The Sulwhasoo anti ageing serum contains premium ginseng seed oil and Korean red ginseng extract to minimise the appearance of lines and improve skin’s overall hydration. Moreover, it has a strong earthy ginseng aroma that instantly perks up your senses as you pamper your skin. Despite its hefty price tag, this serum has a cult following with many claiming to have observed visible results within a week. Invest in this best anti ageing serum and wake up to supple and glowing skin!
18. Shiseido Benefiance Wrinkle Smoothing Contour Serum
The Shiseido Benefiance Wrinkle Smoothing Contour Serum (available on Strawberrynet SG Official Store) is a godsend for mature skin that has lost its lift and glow. Powered by ReNeura Technology+, this best anti ageing serum first starts off by activating your skin’s receptivity. This ensures your skin soaks up every drop of the serum! Then, the micro retinol capsules dispensed in the serum release fresh ingredients to lift skin and soften deep wrinkles. The serum also contains KOMBU-Bounce Complex which acts as a natural wrinkle inner-filler to revive sunken skin. With the addition of yuzu seed, this wrinkle-busting serum promotes 24-hour hydration for a healthy glow!
19. Skin Inc My Daily Dose Of Uplift
Think of the Skin Inc My Daily Dose Of Uplift (available on Skin Inc Official Store) as your multivitamin supplements. It’s a colourful mixture that contains encapsulated collagen, coenzyme Q10 and hyaluronic acid. While collagen and hyaluronic acid needs no introduction, coenzyme Q10 is an important ingredient to pay attention to if you’re into anti ageing skincare. Coenzyme Q10, also known as CoQ10, is a potent antioxidant that provides skin clarity, hydration and protection benefits. It energises cell activity and ensures cell damages are quickly repaired so your skin is in its best condition all the time. Additionally, it stimulates collagen and elastin production, reducing fine lines and wrinkles. Get your supply of CoQ10 and other beneficial ingredients from the Skin Inc anti ageing serum daily!
20. Shiseido ELIXIR Superier Enriched Serum CB
Have you noticed that most Japanese ladies have enviable skin even as they age? While there can be many factors contributing to their flawless skin condition, we believe their innovative skincare products play a part too. Achieve youthful and radiant skin like the Japanese with the Shiseido ELIXIR Superier Enriched Serum CB (available on Osakakuma SG（Ready Stock）). This highly concentrated collagen and elastic serum defies age and gravity to lift sagging skin. It enhances elasticity, smoothens our wrinkles and give you an instant face lift! It also contains whitening and moisturising properties to keep dark spots and other pigmentation at bay, shaving years off your appearance!
21. Skin Inc Collagen Serum
You may be keeping up with your collagen supplements regularly, but that doesn’t mean you should skip applying collagen serum. The Skin Inc Collagen Serum (available on Skin Inc Official Store) is a bottle of translucent serum infused with tiny yellow and green specks. The green dots are seaweed capsules. They protect the hydrolyzed collagen and hydrolysed elastin from harmful UV rays and oxidation to deliver the best effects. Additionally, you may spot even smaller green dots in the mixture. These are marine collagen. The three ingredients work together to reduce wrinkles, lift the skin and provide firmness for younger-looking complexion.
22. Elizabeth Arden PREVAGE Anti-Aging Intensive Repair Daily Serum
Can fine lines and saggy skin disappear in 15 minutes? Now, that’s the best anti ageing serum everyone needs! The Elizabeth Arden PREVAGE Anti-Aging Intensive Repair Daily Serum (available on Elizabeth Arden Official Store) is a breakthrough correcting serum that works immediately to counter wrinkles and plump skin. It contains arazine which soothes your skin. On top of that, two of the most powerful antioxidants, idebenone ester and thiotaine, are included to fend off all free radical damages. While the instant visible results may be temporary, consistent application can significantly improve the skin’s smoothness, radiance and elasticity!
23. Skin Inc Serum Booster Shot Age-Proof. Spot Treatment Ampoule
Getting ready for an important occasion? The Skin Inc Serum Booster Shot Age-Proof. Spot Treatment Ampoule (available on Skin Inc Official Store) is a seven-day intensive quick treatment to regain your skin’s youthfulness! Each shot contains 1000 concentrated microcapsules of bakuchiol, sodium PCA and zinc PCA. Bakuchiol is a plant-based alternative to retinol and works to reduce lines and wrinkles. Unlike retinol, it’s much gentler on the skin so it’s a great option for those whose skin reacts to retinol serums. Meanwhile, zinc and sodium PCA work to speed up the skin healing process to lock in moisture, increase collagen and improve elasticity. Use the shots on their own or mix them into your sleeping mask or moisturisers to amplify their effectiveness.
24. Skin Inc Vitamin A Serum
Hyperpigmentation and sunspots are common signs of ageing and can start appearing when you’re in your 40s or 50s. Tap on Vitamin A’s normalising effect with the Skin Inc Vitamin A Serum (available on Skin Inc Official Store) to get rid of these pesky spots. Vitamin A is capable of helping your skin regain its appearance and functionality as if you’re still in your 20s. This best anti ageing serum uses a stabler form of Vitamin A (retinyl palmitate) to reduce the risk of skin reactions while tackling dark spots, dullness and wrinkles. Did we mention that this serum also works under your eyes? Apply it to your dark circles to lighten it up and eliminate the look of fatigue!
25. Clinique Sculptwear Lift & Contour Serum
Sagging skin is a struggle many people face as they age. Clinique sets out to minimise the appearance of sagging skin through the revolutionary Clinique Sculptwear Lift & Contour Serum (available on Strawberrynet SG Official Store)! This water-based serum contains PolySculpt Technology — a film-forming agent — that gently tugs at your skin to make it tighter and plumper. Aside from giving your skin an instant lift, the serum also contains glucosamine, bamboo and pea extracts to help boost natural production of collagen, elastin and hyaluronic acid. The silky and lightweight formula is great even on oily skin types. Additionally, the serum is fragrance-free, perfect for sensitive skin!
Regain youthful radiance with the best anti ageing serums
From the best Korean serums to those from popular Japanese brands, we hope this round-up of the best anti ageing serums has helped you to pick one that best suits you! Your daily skincare routine consists of more than just serums. Incorporate some of the best face moisturisers into your routine or refer to this 10-step Korean skincare regime to learn how the Koreans maintain their flawless complexion!