Florasis To Judydoll: 11 Makeup Brands From China That Are Worth The Hype

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carslan florasis best chinese beauty products china makeup brands
(Credit: Carslan Official Store) , florasis.offical / Instagram)

From high quality cosmetics to drop dead gorgeous packaging (have you seen the iconic Florasis eyeshadow palette with intricate phoenix engravings?!), Chinese makeup brands have earned themselves a strong following over the past year. It’s time to make space on your vanity table for some of the best China makeup brands if you’ve yet to hop on the #TikTokMadeMeBuyIt trends. Not sure where to start when it comes to the whole new world of C-beauty? Check out our makeup reviews on some of the best Chinese beauty brands like Florasis, Judydoll and Flower Knows below. 

Why is there a rise in China makeup brands?

florasis love lock lipstick
(Credit: florasis.offical / Instagram)

One might think that the pandemic may have affected consumers’ desire to wear makeup under the mask, but the growth for the Chinese beauty market has been booming ever since the outbreak. China makeup brands are growing in popularity in both the domestic and international beauty scenes and there are a few reasons for that. Compared to western, Japanese and Korean cosmetics, China makeup brands are offering their products at affordable prices – all without scrimping on quality or aesthetics. 

In addition, many of these brands are investing heavily in popular brand ambassadors like Troye Sivan, Du Juan and Justin Huang while engaging key opinion leaders with strong following. Think Li Jiaqi, the renowned Lipstick King with 40 million fans on Douyin (China’s version of TikTok). It’s no wonder beautyholics of all ages are getting to know about these makeup brands in China! 

Co-branding is also another aggressive strategy employed by Chinese brands to target consumers who are loyal to other brands. ZEESEA has since worked with the British Museum for their whimsical Alice In Wonderland collection, while Perfect Diary launched an adorable Hello Kitty vintage collection late last year. These co-branding launches never fail to impress with their stellar product presentation, catching the attention of makeup addicts all over the world. 

Are Chinese makeup brands safe to use?

china makeup brand perfect diary red lips
(Credit: perfectdiaryofficial / Instagram)

Before you hop on the bandwagon, it’s important to find out if the beauty products you are putting on your skin are safe for your body. While the ingredients involved differ from brand to brand and product to product, as a general rule of thumb, you should always do your research before putting anything on your skin. This applies to any Korean, Japanese, western or Chinese makeup and skincare products. 

When it comes to shopping from China makeup brands, we suggest patronising well-established brands who have passed the safety assessment by China’s Cosmetics Supervision and Administration Regulation (CSAR). Most brands will feature their safety certificates on their websites, but if you can’t find it, it’s always worth contacting the brand directly for more information. 

Are Chinese makeup brands cruelty-free?

are chinese makeup brand safe cruelty free
(Credit: Ethical Elephant)

Wondering if your favourite Chinese makeup brands are cruelty-free? According to Humane Society International (HSI), China makeup brands manufacturing “ordinary” cosmetics (makeup, skincare, hair care, nail polish and perfumes) are no longer required to provide samples of new products for animal-testing from 2014. Instead, they are allowed to conduct their own product risk assessment or any non-animal test methods that are internationally recognised. However, it is worth noting that even though animal testing is no longer required, it is still legal and not banned in China. In addition, special cosmetics (sunscreen, hair dyes, hair perm solutions, anti-hair loss products, whitening products and cosmetics created based on new innovations) are still required to go through animal testing. 

Popular China makeup brands worth the hype

1. Florasis 花西子

china makeup brands best beauty product chinese florasis love lock lipstick
(Credit: Florasis Official Store)

We can’t talk about the best Chinese beauty brands without doing a makeup review on Florasis. Just look at the details on their makeup packaging! Also known as Hua Xi Zi (花西子) in Chinese, Florasis place a strong focus on traditional Chinese style and culture. This can be seen both in their intricate oriental packaging and ingredient list. To cater to the Asian market, Florasis beauty products are made from natural floral extracts and herb essences suitable for Asian skin. 

Our recommendations for this makeup brand in China:

While we are tempted to review every makeup product at Florasis, the item that stands out the most from this best Chinese beauty brand is the Florasis Floral Concentric Lock Lipstick (available on Florasis Official Store). The lipsticks are encased in a lock-shaped sleeve, inspired by the traditional Chinese love locks. But it is what’s inside that’s blowing us away – a lipstick bullet intricately engraved with a scene from the ancient Chinese love story of Zhang Chang drawing his wife’s eyebrows. Aww, we are not sure if we’d ever bring ourselves to use these lipsticks. 

Another luxurious beauty product we will recommend in this Florasis makeup review is the Florasis Eyeshadow Palette with Peony and Moon Relief (available on Florasis Official Store). Like the lipstick, a scene from the Chinese folklore, A Hundred Birds Paying Homage To The Pheonix, is intricately engraved into the shadows. This instantly gives the palette an air of elegance! Even if you’re not a fan of bold shadow hues like bright red, gold and midnight green, the palette is still a worthy splurge for collection. Wondering where to buy Florasis in Singapore for your fellow beautyholic? You can shop for Florasis kits that come as a bundle with makeup brushes to boot online on Shopee Singapore. 

2. Perfect Diary 

perfectt diary sanrio hello kitty lip cream
(Credit: Perfect Diary Official Shop)

While western beauty brands have been dominating China’s beauty industry for years, Perfect Diary made a breakthrough by taking the top spot in 2019. This makeup brand in China is known as the hidden gem of makeup (although it is not that ‘hidden’ anymore) with its wallet-friendly prices and holygrail quality. The brand made its mark on the global beauty scene with its iconic Cardcaptor Sakura collection, and continues to offer unique co-branding collections for makeup lovers all around the world. 

Our recommendations for this makeup brand in China:

Perfect Diary has teamed up with Sanrio for an irresistibly cute Hello Kitty Lipstick Lip Cream (available on Perfect Diary Official Shop) collection consisting of various wearable vintage hues perfect for any occasion. These velvet lip stains are long lasting and give a soft matte finish without feeling heavy on the lips.  

Another successful Sanrio launch is the Perfect Diary x Sanrio Loose Powder (available on Perfect Diary Official Shop) featuring popular characters like Pom Pom Purin, Gudetama, My Melody and Little Twin Stars. The ultra-fine loose powder is smudge and transfer-resistant (perfect for wearing under your mask!) and blur imperfections without creasing or caking. Each set also comes with a fluffy kabuki brush, definitely a great steal for budget beauty junkies! Check out other highly raved Perfect Diary products

Psst, we also spy the CNY collection Perfect Diary ReadMe Liquid Lipstick (available on Perfect Diary Official Shop) in dazzling golden packaging, guaranteed to huat this Tiger year! Now, there’s no longer a need for you to find where to buy the latest Perfect Diary products in Singapore!

3. Flower Knows 

flower knows best china makeup brand cosplay lolita
(Credit: Flower Knows Official Store)

Baozi and Hana are no strangers to avid cosplayers. The duo are some of China’s top cosplay celebrities with over 232 thousand followers on Facebook. They have since retired from cosplay and became founders of Flower Knows, a China makeup brand known for its over-the-top lolita packaging. From blushers to mirrors, every Flower Knows product is amped up with kawaii vibes, it’s nearly impossible to resist! Read on for our makeup review on some of the best Flower Knows products. 

Our recommendations for this makeup brand in China:

The Flower Knows Little Angel Feather Lip Glaze (available on Flower Knows Official Store) has set our standards high when it comes to the packaging of beauty products from makeup brands in China. Bearing strong similarities with the neo renaissance pillars but with a cuter twist, these liquid lipsticks are bound to garner envious looks in the makeup room. Many Floweri Knows makeup reviews have revealed that the lip glaze sets quickly into a velvety texture for all day comfortable wear. In addition, the lip glaze comes in nine pigmented colours to suit different skin tones and occasions!

There’s something about the dainty vintage porcelain eggs trinket boxes that make them look so exquisite and precious. Taking inspiration from these late 20th century masterpieces, the Flower Knows Flower Goddess Carving Blush (available on Flower Knows Official Store) unlocks to reveal a pigmented blusher made from organic ingredients catered for all Asian skin tones. The blush blends out seamlessly and adds a radiance flush to your complexion. 

4. Colorkey

colorkey pokemon dilireba collection
(Credit: Colorkey Official Store)

Founded in Guangzhou, China, Colorkey is one of the leading cosmetics brands in the beauty industry. Catering to young adults, the brand boasts a lively and vibrant makeup style with its numerous collaborations with some of our favourite childhood cartoon characters! Think Doraemon, Hello Kitty and the latest addition – Pokemon! 

Our recommendations for this makeup brand in China:

The Colorkey Pokemon Lip Gloss Set (available on Colorkey Official Store) is a must-have for every diehard Pokemon fan. Featuring our favourite battlestars like Jigglypuff, Psyduck and Charmander, this collector’s set will not only look lit on your vanity but also give your lips a juicy transformation! Wondering where to other COLORKEY X Pokemon products in Singapore? Don’t say we bojio, you can now get your hands on the COLORKEY X Pokemon Pressed Powder and COLORKEY X Pokemon Eyeshadow Palette (both available on Colorkey Official Store) online!

5. Judydoll

judydoll best chinese beauty brand eyeshadow
(Credit: Judydoll Official Shop)

Can’t justify spending close to a hundred bucks on high end branded makeup? You can still create similar looks with Judydoll, a makeup brand in China known for producing insanely good dupes of highly-raved cosmetics at budget prices! In addition, Judydoll does not shy away from bold colours. Think lime green, tomato red or even aqua blue eyeshadows. If you’re a fan of artistic makeup, this is the perfect brand to look out for!

Our recommendations for this makeup brand in China:

One of the most popular dupes that Judydoll has created is the Judydoll Shimmer Highlighting Powder (available on Judydoll Official Shop). According to Chinese netizens, this highlighter brick glides on with a dazzling shine similar to the famous M.A.C Cosmetics Extra Dimension Skin Finish – but at less than a fraction of the price! 

Other worthy purchases include the Judydoll Play Colour All-in-one Palette (available on Judydoll Official Shop). The palettes come with a spectrum of fun shades and can be used for eye makeup or as blusher, contour or even highlight

6. Focallure 

focallure eyeliner china makeup brand affordable
(Credit: Focallure Official Store)

Makeup beginners who are starting to expand their makeup collection will love Focallure, one of the best Chinese beauty brands for its holy grail products at incredibly affordable prices. $3 for an eyeliner that’s known to be as good as CLIO’s pencil liners? We are sold. Focallure also focuses on producing multi-purpose makeup products that are straightforward to use, so makeup beginners will not be intimidated to experiment with their own makeup style!

Our recommendations for this makeup brand in China:

For flawless, one-stroke eyeliner magic, look no further than Focallure Waterproof Ultra-slim 1.7mm Gel Pencil (available on Focallure Official Store). At only 1.7mm thick, you’ll never have to worry about overlining your lids anymore. 

Looking for an all-in-one concealer kit that can neutralise redness and hide those pesky dark circles? The FOCALLURE High Coverage Water-Proof Longstay Lightweight Concealer Cover Plate (available on Focallure Official Store) is a dream come true. Made up of a combination of five concealing and colour correcting hues (think pink, green and orange), you can easily mix and match the shades to create your very own unique concealer that works for different needs!

7. O.TWO.O 

o.two.o china makeup brand western inspired eyebrw kit eyelash essence
(Credit: O.TWO.O Singapore Official Store)

O.TWO.O is another best Chinese makeup brand that should be on your radar – especially if you’re into budget-friendly, western-inspired makeup products. Despite being a makeup brand in China, O.TWO.O takes on more of a western flair with bold colours, full coverage makeup that’s perfect for a sexy, sultry look. 

Our recommendations for this makeup brand in China:

Feathery brows are all the rage right now especially in the US. You can easily recreate these statement brows with the O.TWO.O Soap Brow Makeup Kit (available on O.TWO.O Singapore Official Store). Each kit comes with an eyebrow shaver, a spoolie brush to fan out your brow hairs and a brow soap to keep the strands locked in place. Learn more about creating different brow styles with our eyebrow guide

Eyelash growth serums are the secret to long natural lashes. But eyelash serums can easily set you back close to a hundred dollars per tube, which can be an expensive splurge for those on a budget. Thankfully, you can achieve visible results with the O.TWO.O Eyelash Nourishing Essence (available on O.TWO.O Singapore Official Store) – at less than $6 (say what?!). Formulated with natural botanical ingredients, all you have to do is apply the serum onto the root of your lashes twice a day and voila! Say goodbye to falsies and eyelash extensions once and for all! 

8. CHIOTURE

chioture mahjong lipstick collection qing yi se
(Credit: xuxu13.sg)

Introducing the trendsetter in the Chinese makeup industry – CHIOTURE. Established in 2009, CHIOTURE started off as a skincare brand focused on harnessing the power of natural ingredients. But in 2014, ChIOTURE redirected its resources to produce a more holistic beauty range, adding makeup to their spectrum of product. Since then, the brand has been known for producing various viral beauty products year on year – including a paw-shaped blusher and mahjong-inspired eye makeup collection! Keep an eye out for this best Chinese beauty brand, you don’t want to miss out on any of their viral new launches or they will be sold out in no time!

Our recommendations for this makeup brand in China:

The CHIOTURE Mahjong Lipsticks (available on xuxu13.sg) are a must for every mahjong lover. Each bullet comes encased in a mahjong tile-like case that says “qing yi se” (清一色) which means to win the game with all tiles belonging to the same letter suit. This is quite a feat for mahjong players, and who knows? Your CHIOTURE lipstick might just send some luck your way for a huat-ful game! Interested in other mahjong-inspired products? Check out our list of interesting mahjong gifts to treat yourself or a fellow mahjong addict!

Meanwhile, cat lovers need to get their hands on the CHIOTURE Cute Cat Claw Blush (available on Mia Beauty). With cute squishy toe beans on the case and a cheeky cat embossed into the blush, even Mr Whiskers would be interested in this CHIOTURE blusher!

9. HEDONE

hedone summer eye palette eyeshadow china makeup brand
(Credit: lmy569.sg)

American TV series, Euphoria, has swept the beauty community up with its avante garde makeup looks packed with vibrant colours, glitter and theatrical eyeliner. And HEDONE is China’s answer to this crazy makeup trend that many Gen Zs are obsessed with. This makeup brand in China is born to defy beauty norms, proving that makeup is for self-expression rather than self-perfection. It comes as no surprise that HEDONE uses a mix of male and female models for their brand – simply because makeup is universal and knows no boundaries.

Our recommendations for this makeup brand in China:

Where to buy HEDONE online in Singapore? We’ve sourced for the best HEDONE products so you can just sit back and shop! Express your individualism with HEDONE Summer Eye Palette (available on lmy569.sg). The palette comes in two variations. One for peachy summer vibes with pops of orange, yellow and green, while the other for a statement hangover makeup look with deep red and purplish hues. 

Aside from eyeshadows, HEDONE has also received many positive reviews for the HEDONE Contour Highlight Palette (available on Love sea). This palette contains both powder and cream formulas for different contouring needs – cream for the sides of your face, powder for the nose and chin. There’s also a matte white highlighter (this is quite rare to find as most highlighters have glitter or shimmers in them) to create contrast against your contours, enhancing your face dimensions to a tee!

10. Carslan 

carslan deep sculpture highlighter powder
(Credit: Carslan Official Store)

Level up your makeup game with Carslan, one of China’s most luxurious domestic makeup brands. In 2021, Carslan teamed up with renowned designers, who have worked with high end brands like Dior and Hermes, to amp up their packaging design. Now, that’s something we are definitely interested to splurge on! In addition, Carslan also invests heavily in their research and development – it’s said that the brand spent several years perfecting a lipstick formula in their lab. No wonder almost every Carslan product is a hit on the market!

Our recommendations for this makeup brand in China:

The Carslan Oil Control Liquid Foundation (available on Carslan Official Store) is a godsend for those with oily skin types. Infused with pure black truffle with powerful antioxidants, this featherlight matte foundation stays on flawlessly for up to 24 hours without oxidising. Psst, there’s also a moisturising version for dry skin girls!

Carslan collaborated with Dunhuang Museum to bring forth the Exclusive Deer Sculpture Highlighter Powder (available on Carslan Official Store). Embossed with the image of a deer frolicking in the horizons, the highlighter design is inspired by the Buddhist wall paintings and sculptures found in cave temples which Dunhuang, China, is known for. Warm skin tone beauties can go for the shimmery champagne gold highlighter while those with cool skin tone will find the peach pink highlighter a better fit. 

11. ZEESEA

zeesea china egyptian collection gold eyeshadow palette
(Credit: ZEESEA Cosmetics Store)

While ZEESEA may be relatively newer to the beauty scene compared to many of the best Chinese beauty brands here, they have quickly gained popularity across the globe. The brand has brought about a new wave of makeup trends to the market with never seen before collections. Case in point: Their Enchanting Egypt and Forbidden City collections started a craze for makeup that is anchored by deep history and culture! If you’re tired of cutesy makeup products and want to try something different, ZEESEA is the place for you. 

Our recommendations for this makeup brand in China:

The ZEESEA X The British Museum Enchanting Egypt Eyeshadow Palette (available on ZEESEA Cosmetics Store) comes with a spectrum of jewel tones and glitters. It takes reference from the treasures unearthed in Egypt – from gold wares to jewellery and amulets. While the palette may contain some unconventional shades like blue and green, the majority of the shadows are easy to wear for everyday use!

Step into the whimsical world of Alice with the ZEESEA X British Museum Alice in Wonderland Face Makeup Primer (available on ZEESEA Cosmetics Store). This is one of ZEESEA’s best sellers. The primer is formulated with antioxidants and provides anti-ageing benefits. It contains 70% water for all-day hydration while helping your makeup adhere beautifully. The makeup base comes in three hues – purple for sallow skin, green to neutralise redness and nude for a more natural no-makeup makeup look. 

Achieve a new glow with these best Chinese beauty brands

These underrated best beauty brands in China are your answers to affordable beauty products with Holy Grail standards. Continue to ride the C-wave with the most popular Chinese dramas featuring your favourite mainland actors and actresses. You can also have a taste of China’s vibrant food culture when you munch on these yummy Chinese snacks

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