Ask anyone who’s been to Japan for a holiday and odds are they’ll rave about the extensive selection of tasty Japanese snacks for sale there! While they were once considered prized possessions from the land of the rising sun, you’ll no longer have to head overseas to snag these sweet and savoury treats. From aesthetically pleasing packagings to snacks with unrivalled flavour profiles, these are our top picks when it comes to the best Japanese snacks you have to grab!
Best Japanese snacks for savoury bites and sweet treats
1. Jaga Pokkuru
Far from being your average french fry, Jaga Pokkuru (available on nihon_yorozuya_sg) is beloved because of its premium quality and ingredients used! It’s prepared with hand-cut Hokkaido-grown potatoes and salt and has an authentic flavour that elevates the overall starchy flavour and crisp texture. The end result is a crunchy and scrumptious snack that keeps fans coming back for more.
2. Tohato Caramel Corn
If the adorable packaging of Japanese snacks like Tohato Caramel Corn (available on S-Mart by Shopee) doesn’t win you over, the peanut and caramel mix surely will! Instead of the buttery caramel flavour we’re often used to, Tohato features a sugary sweetness that’s surprisingly light on the palette. The snack’s lightness complements the melt-in-your-mouth texture that makes them extremely addictive! But Tohato saves the best for last! The remaining peanut corn chips are doused in yummy caramel corn dust, allowing you to savour the final few bites.
3. Crisp Choco
Can’t get enough of corn flakes? You’ll definitely adore Nissin’s Crisp Choco (available on Prestigio Delights)! Coating the corn flakes in a thin chocolatey shell, Crisp Choco gives you the best of both texture and flavour. Each slice provides a satisfying cocoa sweetness and is punctuated by a soft crunch that will inevitably remind you of the texture found in Rice Krispies. As one of the most popular Japanese snacks at any party, Crisp Choco comes pre-sliced and is immediately ready for sharing.
4. Kracie Popin Cookin
Contrary to your parents’ nagging, you’ll have immense fun playing with your food with Kracie Popin Cookin (available on Japan2oz). As one of the best Japanese snacks when it comes to innovation and sheer fun, it has charmed many with its minute attention to detail and staggering variety. From sushi to burgers, discover every food type possible! It’s a unique experience preparing the food as each packet includes miniature tools like piping bags, cups and bowls so you can unleash your inner Gordon Ramsey. Check out the video below to see what all the fuss is about!
5. Morinaga Milk Caramel Candy
As one of the best Japanese snacks to have withstood the test of time, Morinaga’s milk caramel candy (available on candy_shop0429_taiwan.sg) is certainly worth a taste! Morinaga has indulged candy lovers with its signature yellow box and milky flavour since its introduction in 1913. While it might not look very appetising, the soft caramel candy unravels to reveal a pleasant and wholesome creaminess you’ll rarely encounter among modern candy. Retaining its old-school design and age old formula, you’ll be hard pressed to find a similar Japanese snack with such a storied legacy.
6. Tokyo Banana
What’s not to love about Tokyo Banana (available on rc!)? From its custard cream that’s made from strained banana puree to its fluffy sponge exterior, these Twinkie-like desserts are certainly one of the best Japanese snacks to buy! While some Japanese snacks strive to impress with bombastic flavours and huge servings, Tokyo Banana keeps things simple with its bite-sized serving and delightful combination of textures and flavours. Ultimately, it’s this simplicity that has earned them legions of fans over the years!
7. Shiroi Koibito (White Lover)
As far as European style cookies go, Shiroi Koibito (available on nihon_yorozuya_sg) is one of the best Japanese snacks money can buy! A beautiful blue and white coloured box houses square-shaped cookies made with white chocolate sandwiched between butter biscuits. Overall, the snow-inspired packaging and strict quality assurance play a huge part in establishing Shiroi Koibito as a glamourous souvenir gift! Given the cookie’s cult following, it’s no wonder there’s an amusement park and museum dedicated to these popular Japanese snacks in Hokkaido.
8. Royce Chocolate
Royce Chocolate is regarded as one of the best Japanese snacks by chocoholics for its emphasis on cocoa richness! Famous for their Nama Chocolate products that boast the freshest ingredients from Hokkaido, you’ll be hard-pressed to find rival brands that matches Royce’s decadence. From adding hints of liquor to coating potato chips in chocolate, you’ll be spoilt for choice when browsing through their product line! Need recommendations? For white chocolate lovers, check out Royce Pure Chocolate (available on HoshiiiJapansg). Satisfying sweet tooths with their perfect blend of Hokkaido milk and cocoa, Royce uses mild cocoa amounts so the white chocolate’s sweetness isn’t overpowered.
9. Unique Kit Kat flavours
No best Japanese snacks list would be complete without including Japanese Kit Kat! Despite originating from the United Kingdom, Kit Kat amassed a massive fanbase in Japan because the name sounds like the phrase Kitto Katsu, which translates to ‘never fail’. This catapulted Kit Kat to the top of the Japanese market as pre-examination good luck charms for millions of students. From matcha and cheesecake to wasabi and sake, the sheer variety of Kit Kat (available on JapanTrade) flavours available promises something for everyone!
If you can’t get enough of flavoured biscuits, you have to check out Glico’s Pocky (available on yamakawasuper)! These popular Japanese snacks, which debuted in 1966, have achieved global success with its quirky flavours and instantly recognisable packaging. From classic flavours like chocolate and almond, today’s Pocky product line includes everything from cendol (available on sellinlove) to mango (available on Mobius). Glico has done a remarkable job at making snacking on Pocky so addictive — no one can resist a nibble at these crunchy icing-tipped biscuits!
Nothing but the best Japanese snacks await
Didn’t find your favourite Japanese snack? Browse the myriad of snacks and sweets and discover other popular listings! Not a fan of Japanese snacks? Why not read this guide to must-try Korean snacks! Alternatively, slurp your way through some of the best bubble teas in Singapore!